A mentor of mine recently commented that coaches keep complaining business is too slow. In response, I reported that things are the opposite for me, and that I am rarely slow. He asked me to present him with The Top 10 Reasons Why My Coaching Business is Not Slow, and here they are: 10. I place great emphasis on business development. I get bored easily. (Typical ADD!) If Im not continually challenging myself with developing new products, new services, new marketing techniques, and new speaking engagements, I get bored. I have a menu of products and services and I continually add to it, based on what my clients and prospects have told me they want and will buy. 9. I make the most of my newsletter, which has about 2200 subscribers and grows daily. I give my subscribers valuable information, whether or not they choose to take advantage of my pay services. But I also dont hesitate to make them aware of what I have to offer. If they buy, great. If they dont, I dont take it personally. At least I know I am putting out some good into the world and reaching a ton of people. 8. I keep my professional network & strategic alliance partners in the loop. Many of my clients come from referrals. I feel that its very important to maintain regular contact with people who are referring clients to me, or who may refer clients to me in the future. I always acknowledge referrals and offer my thanks and appreciation. 7. I write down all my ideas. I wish the government would pay me to sit in a room all day and generate ideas! Id truly succeed. I am constantly dreaming up new and exciting workshops, programs, and products. I cant implement them all at once, but I do write them down so that I can access the ideas when the time is right. 6. Im happy making my living helping. I continually remind myself of why I am coaching and what it means to me. I keep a Happy Folder where all the good feedback goes and I review it when I feel down. I work for the money. I coach because I love it. I coach ADDers because they're fabulous people. 5. I focus on marketing, not BS work. While its impossible to stay clear of what I call "BS work," I continually remind myself that things like web updates should only occupy my time when absolutely necessary. Id rather spend my non-coaching time getting new clients. 4. Im authentic and rarely attract an incompatible client. If I know that I wont work well with a potential client or that the relationship will not be satisfying to one or both of us, I refer the client to another coach who is better suited for the job. I would rather spend my time with and make my money from clients whom I know I can make a difference with. 3. I have an excellent team in place. It took a while, but I finally embraced the idea that I can not, and should not, be doing everything. Delivering the coaching and developing the business are my strengths. I prefer to let others utilize their strengths in all other areas. 2. I have decided to make this coaching business work, and damn it, I will make it work! I used to think that the word failure didnt belong in my vocabulary. I came to realize that failure is inevitable. It will happen. And when it does, I am just one step closer to finding a solution that works. 1. I welcome the occasional slow down of business. When things are slow, I use it as an opportunity to create more opportunities. Slow periods give me the time I need to focus on and follow through with marketing, client recruitment, and product development. Which of these can you do, right now, to move your own business forward? |
