The first consideration is should you gather your own leads or use a lead provider? It takes a lot of time, energy and money to develop your own leads. Lead providers are able to offer you leads at a lower price than what it would cost you to generate the leads yourself because: - Lead generators are experts in generating leads at the lowest possible cost per acquisition/ conversion - Lead generators offset your cost by reselling leads to more than one buyer The reason your MLM business needs leads is obvious. However, how you use the leads is not quite so obvious. Many people buy the wrong type of leads for the type of marketing they are involved with. Matching your lead with your campaign Many new MLM promoters think like consumers as opposed to thinking like a business owner. A consumer generally looks for the best price without so much concern for result. For example, they may look for the best price for a ream of paper. As long as they get the paper at the lowest price, they are happy. With a business mindset, you will need to consider other costs or opportunity costs when making a purchase. When you purchase leads as a business owner, you will want to consider the following: - How will you initiate contact with your leadsEmail or Phone? - What type of leads is your upline mentor using successfully? - Do you have enough time and energy to convert leads into buyers? Leads are only as good as the way that they are being used. You will need leads that fit the type of marketing campaign you have in place. Email leads If you are emailing your leads you will want email type leads such as those used for auto-responder system and bulk email. Email Leads tend to have a low cost per lead giving you more leads per dollar. However, the success rate of these leads if used for phone marketing or cold calling is very low. Phone Marketing Leads When cold-calling or phone marketing you will want to use phone interviewed or phone surveyed leads where the leads contact and survey information has already been verified by a live person. This ensures you are contacting people who are interested in what you are offering as opposed to manually sifting through large amounts of leads to find the qualified prospects. The Quality of Leads Things to consider when determining the quality of leads: - How many times are the leads sold or re-sold? (You dont want to be the fifth person calling a lead about the same offer!) - How old is the lead? (Less than seven days old is idealthe fresher the better) - Are the leads guaranteed to be accurate? (Not everyone is interested in what you have to offer, but you should at least get a chance to speak to the right person) Be aware that matching your leads with your marketing is only part of the solution. The other part of the solution depends on you, your message and what you are offering your leads. The secret to success with MLM leads is to remember to use the right quality lead, keep the process simple and use what has worked successfully in the past for your upline mentor. |
